Content marketing is a type of marketing technique that involves creating, publishing and distributing valuable, relevant and consistent online materials to a targeted online audience with the objective of driving profitable online action. According to Wikipedia, content marketing is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness and credibility
- Engage an online community of users
Content marketing is not a direct marketing tool that explicitly promote a brand but it is usually intended to stimulate interest in its products and services. Content marketing helps you.....
- Boost your performance on search results pages
- Showcase your expertise on relevant topics of interest in your field
- Draw traffic to your website and social media accounts
- Gives your audience an opportunity to share your content with their friends
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With content marketing you have the opportunity to:
Earn customer loyalty, by consistently providing free valuable information to a targeted online community, you gradually earn their respect. Your followers would always check-in to see your latest content and they also would join the train in sharing your content to your followers.
Create more awareness for your brand, people get more acquainted with who you are, the services you provide or the product you sell by the content you deliver such as videos, blogs, and post.
Position your brand as an authority, by providing relevant quality content to your followers, you inspire their confidence in your competence.
You get to know your customers, with social media, you can get instant feedback on any content you deliver. That way, you are able to measure your customers feedback and make adjustments on the feedback you have gotten from them.
Content marketing is basically about creating valuable content to your community at no extra cost.